Monday, September 28, 2009
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We're a Chicago Based direct marketing agency that really understands how to get results. We follow the 40-40-20 rule. What's that? It simply means that 80% of your results will come from what you're offering to "whom" ! So the audience and the offer are what matter most. Creative is important for clearly communicating the offer and for branding ... but even the best creative won't compensate for an ineffective offer going to the wrong audience (or vice versa!). For targeting ideas and helpful information on offer tests, mailing lists, email lists and internet campaigns ... read this blog "early and often" or contact us today at 312-929-4882. http://www.measuredmktg.com
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- New Media Merchandising: How To & Why To!
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