There's no arguing that Twitter is the hot new trend and a hot topic at marketing meetings and ad conventions. Celebrities like Ashton Kutcher and Oprah tweet, and so do our moms. It's estimated that Twitter accounts have increased 3000%(!) year over year. No longer a fad, this tool may be here to stay. Businesses and marketers of all sizes can no longer ignore Twitter and are migrating to it en mass ― from companies like Whole Foods and Southwest, to the local store in your neighborhood. It's an unparalleled time in the history of communications and barriers are tumbling down. One of the best things about this free service is that even the smallest business, with a little guidance, can start using Twitter.
But the question remains, is it simply a rambling conversation or is it an effective method of finding and connecting people who share interests? No one knows the answer yet but it's probably a bit of both. Twitter's changing the way marketers communicate with their customers. When done well, it's a less intrusive way to communicate with your audience and a way to build your brand one person at a time. Users have the choice to listen to your message or not, so you better have something interesting to say.
Is social networking a marketing strategy your business should employ? Contact Measured Marketing today to help you navigate the social networking universe. It's a vast frontier of possibility and you'll harness its power sooner with some guidance and strategy. Let Measured Marketing show you how to brand, sell online, and/or generate leads using social network messages targeted to likely consumers who are ready to buy.
info@measuredmktg.com
312.929.4882
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