Email Advertising is Skyrocketing

Here are the latest findings (5/09) from Borrell Associates, a research & consulting firm that tracks local ad spending across 11 forms of media (online, newspapers, direct mail, cable, radio, etc.):

E-mail advertising is skyrocketing. Last year, email advertising moved to the #1 position in online advertising, surpassing all other forms of interactive advertising. Advertisers spent $12.1 billion last year on e-mail marketing, more than they spent on display/banner advertising or search advertising. We’re predicting e-mail will continue to distance itself from other online advertising formats over the next five years, growing to $15.7. Most of the growth in e-mail marketing will be local. We’re expecting local e-mail advertising to grow from $848 million in 2008, to $2 billion in 2013.

Borrell goes on to caution: Managing large e-mail marketing campaigns requires database marketing expertise, a savvy sales force, adequate e-mail management software, familiarity with the rules and regulations and a lot of patience.

Which leads to the question . . . What's your email strategy and do you have the right tools and expertise to add it to your marketing mix?

Don't sweat it if you don't – that's why we're here. Let Measured Marketing assist you with the how-to in creating effective, deliverable email communications. We'll guide you in list building & acquisition, targeting, compliance with CAN-SPAM laws, channel-appropriate design & copy writing, and most important of all – Strategy. Contact Measured Marketing today to get your campaign started.

info@measuredmktg.com
312.929.4882

Time Magazine Sells Their Email List of 187,223 Style and Design Subscribers

This is just one example of thousands of postal, telemarketing and email lists that are available to marketers. Many are overpriced, but some can become a valuable source for generating leads. This list might be good for a high end ecommerce retailer. We find that email works best for ecommerce and direct mail is better for brick and mortar promotion (no big surprise !).
If you go this route for customer acquisition - renting lists and direct marketing - then tread cautiously! Be sure to test small. Lists sound great but they don't always pay off. And, there are many resellers of lists who simply rename the list and mark up the price. Get help from a Direct Agency that is experienced in purchasing lists (that would be us ! sorry for the commercial message). There should be no extra cost to you to purchase a list through an Agency because the list owner pays the Agency's service fee. And, for some important clients, Agency's share the discount with their client.
Email addresses of readers of TIME Style & Design edition reaching TIME's most affluent and style-savvy subscribers.
30% male
70% female
average age 44
LIST SOURCE Controlled circ. SELECTIONS WITH COUNTS Active TIME Style & Design subscribers 187,223