Time Magazine Sells Their Email List of 187,223 Style and Design Subscribers

This is just one example of thousands of postal, telemarketing and email lists that are available to marketers. Many are overpriced, but some can become a valuable source for generating leads. This list might be good for a high end ecommerce retailer. We find that email works best for ecommerce and direct mail is better for brick and mortar promotion (no big surprise !).
If you go this route for customer acquisition - renting lists and direct marketing - then tread cautiously! Be sure to test small. Lists sound great but they don't always pay off. And, there are many resellers of lists who simply rename the list and mark up the price. Get help from a Direct Agency that is experienced in purchasing lists (that would be us ! sorry for the commercial message). There should be no extra cost to you to purchase a list through an Agency because the list owner pays the Agency's service fee. And, for some important clients, Agency's share the discount with their client.
Email addresses of readers of TIME Style & Design edition reaching TIME's most affluent and style-savvy subscribers.
30% male
70% female
average age 44
LIST SOURCE Controlled circ. SELECTIONS WITH COUNTS Active TIME Style & Design subscribers 187,223