Do You Sell Automotive / Vehicle Goods & Services? Here Are Your Numbers ...

This information was compiled from online registrations completed by consumers. Usually a very reliable source and a good method for getting details about consumer behavior and consumer preferences. This list is available for an email campaign ... a small test of a compelling offer to the right audience could get good results.
SUMMARY DESCRIPTION
Response received about automobiles that are of interest to be purchased or leased, purchase intent, purchase timeframe, accessories purchased by brand, retailer by name and insurance company carrier received by the online.
LIST SOURCE
Internet/online/website registration.
SELECTIONS WITH COUNTS
Updated: Jan 5, 2007.
Counts Thru: Jun 2005.

Total Number Of Survey respondents 8,983,249
30 day hotline 506,589
90 day hotline 1,659,529
Opt-in email addresses 2,586,042

Vehicle currently owned:
Acura 476,120
Alfa Romeo 11,821
American Motors 12,331
Audi 38,817
Austin Rover 4,463
Bentley 6,877
BMW 123,790
Buick 311,308
Cadillac 161,885
Chevrolet (total) 1,970,716
Chevrolet (car) 1,207,943
Chevrolet (truck) 833,928
Chrysler 389,617
Daewoe 16,953
Daihats 2,708
Dodge (total) 1,058,208
Dodge (car) 629,782
Dodge (truck) 438,448
Ferrari 8,749
Fiat 4,222
Ford (car) 1,360,898
Ford (total) 2,303,777
Ford (truck) 1,042,506
GEO 11,121
GMC truc 366,516
Honda 711,807
Hummer 4,343
Hyundai 193,308
Infiniti 50,473
Isuzu 87,350
Jaguar 27,769
Jeep 395,268
Jenson 3,745
Kia 141,632
Lamborghini 5,043
Lancia 631
Land Rover 16,025
Lexus 85,901
Lincoln 107,687
Lotus 944
Maserati 1,216
Mazda 244,623
Mercedes Benz 93,765
Mercury 257,615
MG2, 605
Min1,793
Mitsubishi 215,740
Nissan 538,489
Oldsmobil 274,297
Opel 1,337
Peugeot 1,491
Plymouth 175,971
Pontiac 532,290
Porsch 12,414
Renaul 1,330
Rolls Royce 2,427
SAAB 22,839
Saturn 216,398
Scion 5,212
Sterling 768
Subaru 92,847
Suzuki 52,542
Toyota 847,533
Triumph 2,342
Volkswagon 165,715
Volvo 76,321
Yugo 3,323
Year of vehicle owned:
Pre 1949 5,118
1950-1959 7,269
1960-1969 51,552
1970-1979 178,971
1980-1989 1,281,748
1990 313,710
1991 375,844
1992 418,643
1993 498,434
1994 603,071
1995 741,743
1996 742,613
1997 803,886
1998 898,549
1999 800,000
2000 1,082,035
2001 981,366
2002 914,244
2003 679,875
2004 551,923
2005 401,407
2006 541,821
2007 37,076
Plan to purchase or lease timeframe:
Buy new vehicle 1-3 months 237,784
Buy new vehicle 4-6 months 501,199
Buy new vehicle 7-12 months 440,783
Buy new vehicle next 6 months 2,562,326
Buy used vehicle 1-3 months 351,936
Buy used vehicle 4-6 months 443,735
Buy used vehicle 7-12 months 389,776
Lease new vehicle 1-3 months 63,097
Lease new vehicle 4-6 months 111,353
Lease new vehicle 7-12 months 97,690
Lease new vehicle next 6 months 647,643
Lease used vehicle 1-3 months 36,624
Lease used vehicle 4-6 months 55,930
Lease used vehicle7-12 months 46,686
Buy/lease0-6 months 734,631
Buy/lease 7-12 months 866,213
Purchase behavior:
Buy yearly: 13,065
Buy every 2 years: 56,633
Buy every 3-5 years: 318,322
Buy more than 3-5 years: 562,849
Purchase factor-fuel economy: 763,779
Purchase factor-safety: 707,523
Interested in receiving a competitive price quote: 168,095
Type of vehicle:
Compact 161,363
Conversion van 28,677
Coupe 172,505
Hybrid 2,969
Light truck 112,357
Luxury 129,352
Mid-size 178,247
Sedan 352,210
Sport utility vehicle 864,149
Sports car 301,254
Truck 307,428
Van 226,396
Wagon/Sportwagon 47,980
Recreational vehicles owned:
Camper 121,983
Fifth wheel 42,520
Motorhome 91,770
Travel trailer 85,156
Motorcycle ownership:
Harley Davidson 25,935
Honda 19,624
Indian 1,007
Suzuki 7,960
Triumph 1,405
Yamaha 10,646
Own another manufacturer 77,237
Plan to purchase a Harley Davidson 138,604
Plan to purchase a Honda 43,789
Plan to purchase an Indian 10,738
Plan to purchase another manufacturer 136,146
Plan to purchase a Suzuki 16,482
Plan to purchase a Triumph 6,056
Plan to purchase a Yamaha 21,273
Buy a motorcycle-next 6 months 20,352
Currently own a motorcycle 93,439
Automotive Enthusiasts & owners:
Insta-lube - most often 6,742
Jiffy lube-most often 165,979
Midas-most often 33,662
Precision- most often 12,811
Go to a dealer 302,248
Do own vehicle maintenance 330,245
Go to a local service station 224,291
Go to a national chain 139,549
Go to another national chain 337,455
Auto Insurance carrier:
AAA 134,960
All State 434,267
American Family 129,272
Farmers 220,300
Geico 278,911
Nationwide 176,638
Other 1,309,460
Progressive 292,416
Prudential 44,309
State Farm 739,018
Travelers 48,059
USAA 141,337
Extended Warranty:
Request information 33,513
Request a quote 168,062
Purchased extended vehicle warranty within the last 6 months 353,399
Plan to purchase a warranty within the next 6 months 1,598,460
Lincoln 42,952
Aviator LS 109
Navigator 452
Town Car 146
Lotus 422
Maserati 313
Mazda 19,795
B3000 13
RX 8 286
Miata 51
MPV 16
Tribute 52
Mercury 10,795
Grand Marquis 72
Marauder 16
Monterey 16
Mountaineer 84
Sable 31
MG 471
Mitsubishi 35,830
Navistar 37,116
Nissan 104,700
Murano 67
Pathfinder 67
Quest 40
Sentra 77
Titan 145
XTerra SE 29
XTerra SE 4x4 63
Oldsmobile 13,266
Bravada 26
Opel 225
Peugeot 246
Plymouth 6,171
Pontiac 42,273
Grand AM 126
Grand Prix 123
Montana 46
Sunfire 83
Vibe 55
Porche 4,176
Renault 140
Rolls Royce 823
SAAB 4,149
Saturn 24,790
ION 115
L300 Sedan 116
L300 Wagon 12
Vue Sterling 195
Subaru 30,368
Suzuki 3,543
Toyota 229,023
4Runner 103
Avalon 94
Camry 509
Camry Solara 75
Celica 74
Corolla 246
Echo 24
Highlander 182
Land Cruiser 30
Matrix 104
RAV 4 158
Prius 108
Sequoia 155
Sienna 118
Tacoma 239
Tundra 175
Triumph 481
Volkswagon 58,849
Beetle 166
Euro Van 18
Jetta 217
Golf GL 1.9TDI 27
GTI 27
Tourag 57
Volvo 16,330
C70 29
S40 28
S60 26
V70 18
XC70 28
XC90 125
Yugo 971
Plan to purchase timeframes:
Buy a new vehicle:
1-3 months 242,583
4-6 months 505,731
7-12 months 468,805
Next 6 months 1,788,986
Buy a used vehicle:
1-3 months 354,989
4-6 months 443,180
7-12 months 414,268
Lease immietly 3,162
Lease within a week 1,805
Lease a new vehicle
1-3 months 63,691
4-6 months 110,958
7-12 months 102,932
Next 6 months 372,440
Lease a used vehicle:
1-3 months 36,694
4-6 months 55,097
7-12 months 48,931
Plan to buy/lease:
0-6 months 135,059
7-12 months 163,744
Purchase behavior:
I buy yearly 12,024
I buy every 2 years 54,193
I buy ever 3-5 years 309,871
I buy more than 3-5 years 540,330
Purchase factor-fuel economy 741,168
Purchase factor-safety 692,183
Type of vehicle considered:
Compact 162,292
Conversion Van 27,905
Coupe 171,182
Light Truck 111,885
Luxury 129,352
Mid-Size 180,969
Sedan 353,601
Sport Utility Vehicle (SUV) 886,924
Sports Car 299,604
Truck 306,032
Van 225,976
Wagon/Sportswagon 47,620
Recreational vehicle owned:
Camper 118,758
Fifth Wheel 41,005
Motorhome 89,219
Travel Trailer 82,985
Motorcycle ownership plan to purchase:
Harley Davidson 135,982
Honda 53,127
Indian 10,735
Another manufacturer 48,701
Suzuki 20,481
Triumph 6,561
Yamaha 26,980
Buy a motorcyle -next 6 months 8,582
Currently own a motorcycle 19,544
Auto accessories purchased:
BF Goodrich 1,171
Bridgestone 1,027
Castrol 101,249
Chevron 12,491
Dunlop 462
Firestone 1,721
Goodyear 3,774
Havoline 45,825
Michelin 5,779
Mobil 42,584
Motor Club 267,245
Pennzoil 104,978
Pireilli 297
Quaker State 65,928
Store Brand 24,509
Synthetic Motor OIl 37,985
Valvoline 75,789
Auto maintenance is performed:
Insta-lube-most often 6,160
Insta-lube-most often 1,612,354
Midas-most often 31,976
Precision-most often 12,314
Go to a dealer 293,755
Do own vehicle maintenace 314,187
Go to a local service station 216,781
Go to a national chain 137,044
Go to another national chain 323,475
Auto insurance carrier:
AAA 134,488
Allstate 431,134
American Family 129,232
Do not have 66,050
Farmers 220,248
Geico 271,760
Nationwide 176,148
Other 1,284,351
Progressive 287,048
Prudential 45,618
State Farm 739,018
Travelers 47,035
USA 139,946
Request competitive quote for next purchase 164,753
Extended warranty:
Request info 86,117
Request a quote 77,617
Purchase extended vehicle warranty last 6 months 338,230
Purchase extended vehicle warranty next 6 months 1,317,907