Get the Home Field Advantage with Trade Area Analysis

Do you know who your best customers are and how to identify prospective buyers just like them? In a tough economic climate it's more important than ever to properly analyze your competitive market before crafting your marketing campaign strategy.

With the right mapping tools and a systematic approach it's possible to learn a lot of valuable information about your clients, trade area and competition — why work on a level playing field when you can take the advantage? Measured Marketing can assist in...

Identifying neighborhoods loaded with customers and prospects

Defining your trade areas by drive-time and by driving habits

Understanding how and where your competitors

affect your business everyday

And with this information you can enhance your marketing strategy by:

• Targeting households most likely to respond (the low-hanging-fruit!)
• Capturing data on the back-end of your direct mail efforts
• Re-mailing non-responders (create a prospect database)
• Retaining and growing responders (create a customer database)
• Protecting against competitive incursions
• Taking advantage of exits by competitors

Contact Measured Marketing today to analyze your trade area and create a strategic plan to protect and grow your home field advantage.

info@measuredmktg.com
312.929.4882

Sanitized for Your Protection! A Clean List is a Happy List

Companies in all industries compile lists – client lists, prospect databases, assorted purchased lists. We all create lists with the intention of using the data to benefit the goals of our businesses.

What's the state of your lists? Lists have a life to them which can be extended with proper care. How old are your lists? Have your contacts moved? Are the addresses even deliverable? Are the files housed in different locations and with different layouts making them incompatible or hard to use? Regular list hygiene is imperative – lists are only as good as their last update. Do you have data confidence or are you overwhelmed and unsure of how to utilize and optimize the data in your lists?

With proper list processing and file management, you can be confident that your data is up-to-date and streamlined to maximize its full potential in customer acquisition and retention.

Contact us today to help identify the potential in your list and best practices for maintaining its health. We have the tools and the knowledge to make your list sparkling clean and ready to work to improve your bottom line.

info@measuredmktg.com
312.929.4882