1. Ask for the Order
-- ask for it often
-- ask for it in different ways
-- ask for it aggressively enough
Ask repeatedly on every panel within your package! Don't be shy and don't rely on the last paragraph of your letter be the one and only request in your entire package – it's a weak strategy that produces weak results.
2. Instantly Increase the Substance of Your Offer
Instead of a vague offer of “send for free information,” create substance with a more tangible offering. Ask the reader to instead send for “Information Packet #12.” Not only does this sound like something of greater substance, but it implies the existence of a line of valuable information, lending credibility.
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