Here are the latest findings (5/09) from Borrell Associates, a research & consulting firm that tracks local ad spending across 11 forms of media (online, newspapers, direct mail, cable, radio, etc.):
E-mail advertising is skyrocketing. Last year, email advertising moved to the #1 position in online advertising, surpassing all other forms of interactive advertising. Advertisers spent $12.1 billion last year on e-mail marketing, more than they spent on display/banner advertising or search advertising. We’re predicting e-mail will continue to distance itself from other online advertising formats over the next five years, growing to $15.7. Most of the growth in e-mail marketing will be local. We’re expecting local e-mail advertising to grow from $848 million in 2008, to $2 billion in 2013.
Borrell goes on to caution: Managing large e-mail marketing campaigns requires database marketing expertise, a savvy sales force, adequate e-mail management software, familiarity with the rules and regulations and a lot of patience.
Which leads to the question . . . What's your email strategy and do you have the right tools and expertise to add it to your marketing mix?
Don't sweat it if you don't – that's why we're here. Let Measured Marketing assist you with the how-to in creating effective, deliverable email communications. We'll guide you in list building & acquisition, targeting, compliance with CAN-SPAM laws, channel-appropriate design & copy writing, and most important of all – Strategy. Contact Measured Marketing today to get your campaign started.
info@measuredmktg.com
312.929.4882
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